A good digital marketing strategy is essential for businesses in the restaurant industry these days. When customers are looking for places to eat, more often than not their search will begin online. And that’s something that you have to be ready to exploit if your restaurant is going to be the one they choose.
So, what are the key things that should be done to ensure your restaurant’s digital marketing strategy is up to scratch and fit for the future? We’re going to talk about the key techniques and tactics that can and should be employed. Read on now to find out more about them.
Ensure Your Website Offers the Details Potential Diners Are Looking For
First of all, you’ll want to make sure that your restaurant’s website is able to offer everything that potential diners are going to be looking for. The chances are, someone visiting your website for the first time will be doing so in order to make a judgment and to decide whether or not they want to eat at your establishment.
That’s why it’s so important that you provide them with the details and information that they need in order to make that decision. If things are left ambiguous, they might simply decide to play it safe and dine somewhere else. So tell them about what to expect and give details of your menu for them to browse.
Make Your Website Easier to Find Via Search Engines
Your website should be as easy to find as it possibly can be. That makes sense because you want people to find out about your restaurant and make a booking. But those people won’t b able to do that if your website isn’t ranking on search engines for relevant search terms.
Making sure that your website is easy to find via Google should be a number one concern for you. It makes sense to set up a Google My Business account to make this even easier. It’s also essential to make sure that your website is properly and fully optimised for SEO.
Produce Visually Appealing Content on Social Media
Visual content is really important on social media, no matter what kind of business you run. So many studies have shown that the posts that garner the most attention and the most interactions are the ones that have a visual dimension, whether that’s photos, infographics or video content.
If you want to make your business stand out, especially on photo-oriented social media platforms such as Instagram, you should take great photos of your food. Food photos can be great because they make people want to eat what they’re seeing. And do to that, they’ll need to pay your restaurant a visit.
Monitor Reviews and Manage Your Reputation Online
Getting reviews online is really important for businesses. Most people will check out the reviews of a restaurant that they’ve never been to ahead of making their first visit. They want to see what other people are saying, and that those reviews say can inform their decisions about whether to visit a place or not.
If you want to make sure that your online reviews have a positive impact, you should encourage happy customers to leave a review. And take steps to manage your reputation online and challenge any reviews that you think may be bogus or malicious in some way.
Develop an Appropriate Online Advertising Strategy
Online advertising can be very effective for restaurants when it’s approached in the right way. Obviously, you’ll want to focus on targeting people in a limited area because people don’t tend to travel all that far just to visit a restaurant, so this helps you to narrow down the demographics you want to aim your ads at.
There are plenty of ways to develop an ad strategy that works for you, but it’s probably going to involve social media ads, especially on Facebook which offers fantastic targeting opportunities, as well as on Google. You can have your ads placed at the top of search results pages, for example.
Keep Branding Consistent and Aesthetically Pleasing
The branding you put in place for your restaurant needs to be on brand, modern and memorable. It also needs to be consistent because you want your restaurant brand to be immediately recognisable and difficult to forget.
Work on creating an approach to branding that you feel will stand out for all the right reasons and will be seen as aesthetically pleasing. It might sound unfair, but it doesn’t matter how good your food is if people aren’t even giving it a chance due to poor branding efforts.
Create Video Content for Potential First Time Visitors to View
Video content is something that matters a lot and certainly something that should be explored if you’re going to really make your business stand out. It’s particularly useful when showing potential first time visitors what they can expect when they pay you a visit.It lets them visualise the experience they’ll have if they choose to dine at your restaurant and lets them see what it looks like on the inside. These days, people want to see what they’re going to get before they get it, and video content can make that possible for them.
Work with Online Influencers
Finally, you should think about how your restaurant brand can do more to work with people who have influence in the online space. There are plenty of food bloggers and vloggers who have enormous onlien audiences that you can harness with the right strategy.
If you can think of collaboration opportunities that provide those influencers with great content while also helping to promote your restaurant to their audience, it’s a big win for you and them.
The process of marketing your restaurant online might seem complicated on the surface, but it doesn’t need to be. With the right help and professional assistance, you can establish all of the things discussed above and begin reaping the rewards. And these days, restaurants can’t afford to ignore digital marketing.