Exploring the World of Social Media Consultancy: Maximising Online Potential

Exploring the World of Social Media Consultancy


In today’s digital age, businesses of all sizes recognise the importance of an effective social media presence. However, navigating the ever-changing landscape of social media can be daunting and time-consuming. This is where social media consultancy comes into play.

In this blog post, we will explore the world of social media consulting, its benefits, the average cost of hiring a consultant, the best social media platforms for consultancy, and the role of media consultancy in general.

What does social media consulting do?

Social media consulting refers to the professional services provided by experts in the field to help businesses and individuals optimise their social media strategies. Consultants offer valuable insights, guidance, and actionable recommendations to enhance brand visibility, engagement, and conversion rates on various social media platforms.

They conduct in-depth audits, develop tailored strategies, provide content creation and curation advice, and track analytics to ensure continuous improvement.

What is the average cost of a social media consultant?

The cost of hiring a social media consultant can vary depending on several factors, including their level of expertise, industry experience, and the scope of services required. On average, a social media consultant in the UK can charge anywhere from £500 to £2,000 per month for ongoing management and strategic guidance.

Some consultants may offer project-based pricing, with rates ranging from £50 to £150 per hour. It’s important to consider the value and expertise a consultant brings to the table when evaluating the cost.

Which social media is best for consultancy?

The best social media platforms for consultancy depend on various factors such as the target audience, industry, and business goals. However, some platforms are widely recognised for their effectiveness in the consultancy realm:

  1. a) LinkedIn: Known as the professional networking platform, LinkedIn offers opportunities for B2B businesses and professionals to connect, share insights, and build valuable relationships.
  2. b) Facebook: With its massive user base, Facebook provides a versatile platform for businesses of all kinds to engage with their target audience through organic content, paid advertising, and community building.
  3. c) Instagram: Ideal for visual storytelling and reaching a younger demographic, Instagram enables businesses to showcase their products or services creatively.
  4. d) Twitter: This platform is great for real-time engagement, sharing industry updates, and participating in relevant conversations using hashtags.
  5. e) YouTube: As a video-centric platform, YouTube is ideal for consultants who want to establish thought leadership, share tutorials, and engage with an audience through informative video content.

What does a media consultancy do?

Media consultancy, more broadly, encompasses various aspects of media planning, strategy, and execution.

While social media consultancy focuses specifically on optimising social media platforms, media consultancy considers other forms of media such as traditional advertising, public relations, and content marketing.

A media consultancy helps businesses create integrated media campaigns, identify target audiences, develop effective messaging, and select the most appropriate media channels to reach their goals.


In the rapidly evolving digital landscape, social media consultancy plays a crucial role in helping businesses harness the power of social media to achieve their objectives. By leveraging the expertise of a social media consultant, businesses can enhance their brand visibility, engage with their target audience, and ultimately drive growth.

The cost of hiring a social media consultant can vary, but the value they provide through their strategic insights and recommendations is invaluable.

When choosing social media platforms for consultancy, it’s important to consider the target audience and business goals.

Furthermore, media consultancy provides a holistic approach to media planning, taking into account various channels beyond social media.

To explore the services of a professional social media consultant, visit Social Media Consultancy. Barrie can guide you through the complexities