The Facebook Ads Manager platform has been a revolution for advertisers all around the world, allowing them to create and manage their campaigns from a single place. But with so many options out there, how do you choose the right company? In this article, we’ll take a look at a few key points that will help you find the perfect Facebook Ads manager for your business.
1. What is a Facebook Ads Manager?
Ads Manager is Facebook’s free business tool that helps you create, manage, and optimise your Facebook ads. You can use it to create ads, run campaigns, view performance, get feedback, and more. To get started with Ads Manager, go to www.facebook.com/adsmanager.
Google Calendar is another common (but controversial) tool used by marketers to plan their social media marketing. Because Facebook ads are a paid opportunity, it can be difficult to re-market when a campaign is over. So marketers sometimes end up in a situation where they build in events to their calendars so they can still focus on re-marketing when they want to. Which works for some people, but not for you.
In this post, I’m going to answer a few questions about Facebook Business Events: Should you use them? When should you use them? How do they fit into a paid marketing strategy?
. Google Calendar Is Not A Good Fit For Your Business
A few months ago, I wrote a post about the different types of return and cancellation policies for e-commerce businesses and how this impacted conversions for both e-commerce and brick-and-mortar businesses. As a result of that, some of you asked me why I didn’t take a side in the e-commerce debate in this post. It’s because I don’t feel comfortable ruling out another type of medium when a business might want to promote its birthday cake icing. Lots of different kinds of businesses want to pick up the Facebook traffic and call this from a UK-centric perspective.
Whatever your industry is, I could probably write a post saying the exact same things. I also think they in common: a business needs to send out relevant marketing to relevant people to generate traffic. Location-based marketing is an essential part of that equation. If you are clicking on a link on a location-based sponsored post, you are not a noise to continue running ads against.
2. Why you should choose a Facebook Ads Manager
Facebook Ads Manager is the new name for the Facebook Business Manager. Facebook Ads Manager is the best way to create, run, and optimise your Facebook ads, because it helps you work more efficiently, get better results, and save time. It combines everything you need to create and manage your ad campaigns into one place.
. The new name and everything you need to know
Facebook Ads Manager is now known as Facebook Ads Manager, replacing the business manager role that previously existed within the new platform. This was done to streamline the ads team and provide more visibility for marketers using Facebook Ads.
In order to use Facebook Ads Manager, you need to:
Be a Facebook user with an Ads Account. If you use a paid service, you need to use the Ads Manager app or gain access to your accounts.
Meet minimum requirements for your company and ad format by checking the following boxes:
Ad copy and targeting Copy length and formatting Maximum spend allowed for the product or service Quantity of impressions allowed Existing PPC spend and budget Rev ad spend Cryptic impressions a minimum of 3 per day for the duration of the campaign
Create a group defining your industry and ad format – To simplify your experience we recommend that you use the no parameter group, which will automatically be populated with keywords. To define your industry and ad format, add parameters (parameterised text) using the below process:
On the Edit ad groups screen, under “Ad Advanced:” click on the “Add a parameter” button Select “Add” from the “String options” dropdown, then type in (or copy and paste) your ad format’s name Ex. Appearance
. Accessing your parameters
Access your Facebook Ads Manager groups via the following link:
Once you have access, you will see your ads configured in the second tab (Ad groups). You can enter your custom information and upload your videos and images. This is where all your key information—such as your brand name, targets, and messaging—are located.
3. How to choose the right Facebook Ads Manager for your business
Facebook Ads Manager is a great tool for businesses, but it may not be the best fit for every one of your campaigns. Before you get started, ask yourself the following questions:
1) Do I need to run multiple campaigns? If you’re running multiple campaigns, it’s best to use Facebook Ads Manager.
2) Do I need to move away from SEO?
Once you understand your business, you can decide which tools make the most sense for you. It’s great to have in-house expertise when it comes to your website, but you’re better off hiring an expert to drive traffic across your website and in to your brick-and-mortar stores. 3) How many conversions do I need to hit in each of my campaigns? While it’s great to have data on clicks and impressions for your landing pages, remember that conversions aren’t just a number. They have a different flavor depending on a whole host of variables, like product offers, various campaigns settings, etc. We only crawl sites that have successfully sent traffic and average conversions per landing page and category – typically 50. As a result, you can see conversions for a given conversion source while also knowing what % of each conversion source’s traffic you’re driving every month. There are two (free and paid) tools that can help you get even more conversions: Omniture and Conversion Rate Optimizer. Or, you can do it manually 🙂
As you now know, Facebook Ads Manager is a great tool for driving traffic and conversions with your own site. But how many of you actually use it? To find out, we surveyed a sample of over 300,000 Facebook Ads managers about how they use their platform. For full details on our survey methodology, check out our additional blog post here.
4. Use this checklist to find the right Facebook Ads Manager for your business
There are different Facebook Ads managers to choose from.With so many features and useful tools, it can be difficult to make the right decision. To help determine all of your options, we will take a big, big step by pulling up profiles of all the top-ranked Facebook Ads managers to find the best one for you.
It should be noted that the following criteria are important for a perfect Facebook Ads manager:
Once you have determined which one you want to use, it will be valuable to understand what’s unique about each one of them. Additionally, you will want to know how frequently they update their service and what sets them apart.
Let’s take a look at the Facebook Ads icon and analyze if it truly represents the best Facebook Ads manager:
1: Most features and tools
2: Simple interface
3: Cost-effective
These three points are the major selling points of this software: it’s easy to use, easy to understand, and most importantly, it works wonderfully for all of the marketing companies. This point alone should make you decide on whether you want to stick around in this were:
The next things we want to concentrate on are the features aside from creation:
Note: creation features are only included in their paid version.
What’s nice about these apps is how they work around the data they collect. For example, many offer options in terms of combining different pixel data to target specific audiences, detailed by candidate search criteria.
What’s not as nice is that they don’t have a great price tag. Obviously, if you need this software in order to run actual ads you will use it for free.
5. How to negotiate with a Facebook Ads Manager
Negotiation is a great skill to have. It’s a skill that’s especially important if you work in a creative field.Marketers use negotiation to find publishers to write for or brands to partner with. And being good at negotiation is even more important when you’re trying to find investment from a higher ed institution (as most PR firms have student interns).
Setting Up Your Facebook Ads Manager
Before you start looking into your options, you should consider setting up your Facebook Ads Manager. Obviously, if you already have an account, you will not have to do this. But if you don’t have one set up, it’s best to have one set up before you go searching. It will help you avoid spending your time in the future and improve the chances of getting your job offer accepted.
As with any communication platform, you will need to have someone set up your Facebook Ads Manager account first. But this person should have a great understanding of Facebook Ads, which is crucial when you’re trying to work with a major media property. (In case you’re not familiar, HubSpot written their own guide to Facebook Ads a few months ago, which you can check out here.)
Setting up a Facebook Ads Manager is quite simple. You log into Facebook and click on “Manage Audience.” You’ll see a big list with all the people you have connected with Facebook and all their respective audiences. Under the Audiences, you will see a big tab called “All Audiences.” Click this tab and enter all your available ad accounts, as well as the Facebook Ads specific segment that you’re setting up. Click “Create Ad.” You will then be asked to set a “medium”. You can choose to use either “Option 1” or “Option 2,” if you have two different ad accounts (for example, one for educational institutions, one for internet businesses).
