If you manage an estate agency, you probably already know that online advertising is a great way to generate leads. But which channel is most effective?
And what should your next steps be after a potential customer clicks on your ad and lands on your website?
In this article, we’ll explore these questions and give you the information you need to expand your client base with Facebook ads.
1. Estate agency Facebook ads – why they work
Facebook is great for estate agency ads because it allows you to target specific audiences that you wouldn’t be able to reach in print, radio or TV. You can target people by their location and interests, and you can even target people by their relationship status. For example, you can target people who are single, engaged or married.Both single and engaged people are likely interested in title companies just like any other marketing group. (Smart alliances are a great ally.) For married people, you’ll want to show them posts about real estate, while those in a relationship will prefer the posts that focus on cross-country moves.
There’s no shortage of strategies available to us agencies when it comes to reaching our audiences online with Facebook ads, so let’s get started. How to gain an audience online with Facebook Facebook Ads
1. Setup goals and goals tracking in your Facebook Ads Ads Manager. Step one of establishing success with Facebook Ads is setting up goals. As ahatti points out, goal setting is also an important part of your workflow during your setup phase.
It allows you to prioritize tasks, increase efficiency and focus on the activities that will best help you reach your target audience. What are goals? Goals are ideas or tasks that you want to accomplish in order to optimize your performance with Facebook Ads. Getting started is easy. You can either use the Facebook Goals Tool that was provided with your paid campaign or you can pay for an account with Getstat.
Once your goals are set up, you will select which medium for your Goals. Whatever your goal is, you should select Goals based on users that have these characteristics: Age: People tend to get relatively new at signing up for things, so if you’re targeting people just starting their lives, target them with an ad that’s geared towards them age group. It’s important to keep in mind that people might have particular interests in their specific age group, so don’t be specific with your age keyword.
2. How to set up an estate agency Facebook ad campaign
Here are some tips for setting up a successful Facebook ad campaign:
1) Choose relevant location and demographics. People who live in your property’s area or who match your property’s target audience are more likely to convert.
Additionally, people who have recently moved and want to sell their home may also be attracted to your site. — SaveMyPlace.com How to choose your brand’s target audience: The inventory for an estate agency’s online advertising campaigns are typically limited to the state and city in which the clients are located, making people from other states or countries extremely unlikely to land on a listing.
This makes marketing to a location-agnostic audience difficult. To remedy this, you should look beyond all of the locations mentioned on their Google My Business listing by analyzing factors such as the number of Facebook fans the agency has, the frequency of engagement on the agency’s Facebook page, and the monthly visitors to their website from Facebook. Remember to invest the necessary effort in making your listings as attractive as possible.
How to do it: Along with doing market research and publishing consistent updates about your micro-market, your agency should sort its inventory by posting content geared specifically towards a given area.
This will not only provide additional information, but it will also ensure that your content is pertinent to a given client’s current needs and wanted events. Let’s use the playbook of a Minneapolis–St. Paul real estate listing: There’s information about the neighborhood the property is in (which can also change over time); information about the property’s features, such as its location, square footage, activities, amenities, and neighborhood stats. Although you may withhold certain information (such as sales prices, details of the apartment complex or newly acquired townhome homes located nearby), consumers will still be able to get a good understanding of the property through your listings. 2) Use a unique CTA.
3. How to determine your target audience and create your Facebook ad
One of the first steps in creating a Facebook ad is to determine your target audience. Your target audience is the group of people you want to see your ad. The next step is to create the ad. To create your ad, you’ll first need to create an ad set. An ad set is a group of ads that you can use to target your audience.It’s similar to an advertisement set you may already use for other purposes. Then, once you have ad sets created, you can run them all across your Facebook post and landing page campaigns in order to reach your target audience.
4. How to track your results and make adjustments when needed
When it comes to marketing and business, it’s important to track your results and make adjustments when needed. Keeping track of your results allows you to make adjustments to your marketing strategy so that you can be more effective. To track your results, make sure you know your goals and measure your marketing efforts based on how well they achieve those goals.Social Banners
There are many options for online advertising, such as Facebook, Twitter, Pinterest, and more. But if your agency already stages lead generation at a large scale, chances are your current online advertising setup is highly effective. For its size, the American estate sale channel is huge — and leads are hard to come by. However, to engage a larger market, there is no better way than Facebook advertising.
Depending on your business goals, you may want to choose one specific lead source. If you have a tight budget and are more interested in acquiring leads based on a certain segment, opt for websites where users are at a specific stage in their buying decisions.
For others, such as those looking to sell their house, looking to buy a new-construction property, or renovate a property currently for sale, Facebook advertising is not the best option.
When setting up B2C lead generation campaigns with Facebook advertising, it’s important to consider the following questions:
When setting up your ads, choose the best available demographics.
Keep all of your bids competitive, and decrease the cost of your campaigns when possible.
Monitor your Facebook conversations to get feedback that can help you tailor your ads.
Facebook offers various benefits for your business. From keyword targeting options to data sharing with business partners, it’s difficult to go wrong when considering the benefits and the solutions available to your company.
Best practices
The most important step when setting up a lead generation post with Facebook advertising is creating an ad that targets individuals. Before you start your Facebook advertising campaign, you should decide upon your target audiences.
