How many times have you clicked through an appealing ad on social media? Came across a sponsored post that was targeted exactly towards you to entice you to click through and make a purchase? The value of Facebook advertising for small businesses can far outweigh the cost of placing perfectly targeted ads. After all, you want to get your business in front of the right people, not just any people.
What is Facebook advertising for small businesses?
Placing a Facebook ad for your small business is simply placing a paid advert in the style of a social media post that will target users based on different requirements. Social media is on the rise and social media advertising is recognised as a legitimate way to get your business in front of people who are on the lookout for what you are selling or services you offer.
The ad you create is then placed in the news feeds of an audience you choose and users who are more likely to perform certain actions eg clicking through to make a purchase. Facebook advertising for small businesses can be instant and will get your ad out there in a relatively quick timeframe. In a world where being able to get the information and products you need with virtually no wait time, being able to target potential customers and clients in an immediate time frame can be what gives your small business a sales boost in a short amount of time.
How to create a Facebook advertising campaign for your small business
Before you place your Facebook ad it is important to know exactly why you are placing the ad in the first place? Is it because everyone uses social media and everyone is doing it? Then chances are you will fail. Running a Facebook campaign badly is like handing your customer base over to your competitors.
You need to know the following before placing your first Facebook ad to remove the risk of simply throwing away a good marketing budget;
- Why are you placing the ad?
- What is your objective?
- What do you hope to gain from the ad?
- Who is your ideal customer?
- What will your ad say?
With around 50% of businesses saying they aren’t getting a good enough return on their investment in social media advertising on the platform, doing your research and planning your ad carefully will give you a better chance of recouping your investment and boosting revenue for your company.
Look at your previous engagement rates, previous ads if you have any, competitor ads and your overall goals for Facebook. Do you want click-throughs to a site? More Facebook followers, a higher engagement rate, sales, awareness or to retain current customers? All these facets form the groundwork for putting together a successful Facebook ad for a small business.
Facebook has millions of users and knowing exactly who to target will shrink your catchment area and allow you to focus on those who need to be paying attention via your ad.
Do I use a Facebook post as an ad or create a new Facebook ad?
This simply depends on what you hope to achieve from a Facebook ad. If you are wanting simple likes and engagement on posts, then boosting a Facebook post will give you this return. However, if you are looking for sales, you want to create a targeted ad for your ideal customer base to click through and make a purchase.
At Found UB4, I can help you to curate the perfect Facebook advertising campaign that will help you to turn clicks into sales and generate an income stream via your social media channels. Product placement and specific user targeting is a combination of many different factors and pulling on data collected by Facebook and available to you is vital to help you get in front of the right people. We can tailor your target audience based on not only your desired results from your Facebook ad campaign but also from the user’s Facebook profiles and habits whilst using the site.
Let me help you to identify areas of your online presence, social media activity and current customer base to get you the results you are looking for without wasting money on ads that underperform and simply waste your marketing budget.
