So How A Social Media Expert Can Help Your Business Grow?
Social media is the new marketing frontier. It’s where people are spending most of their time online, and it’s where you must be if you want to be found by your customers.
But if you’re an entrepreneur starting a business, you don’t have time to learn everything on your own. That’s why you need an expert!
1. Social media is a big commitment
Social media is a big commitment, and you should avoid trying to do it all yourself. It’s hard to keep up with all the platforms, especially if you’re doing it for your job. Instead, delegate the responsibility to a team member or a social media agency.Only hire people with the right experience and skills and who you are ready to manage. You’re going to work with them on a daily basis to maximize your efforts.
So who do you turn to when you want to learn social media tips and tricks that you can apply to your business?
The artists: experiment, fail, refine
Creativity is not a function of knowledge. It is something that you just find and experiment with. Whatever business challenge you’re facing, creativity is going to be the answer. It is not a given that you will find the right solution, but it is nearly impossible to do the wrong one.
The greatest strategist of our time, Napoleon Hill, said it best:
Creativity in business should be confined within the limits of experience, and must not be overstuffed with theories, theories which do no prove themselves, but only confuse the issue… Let experimentation be essential if you want to make progress. — Napoleon Hill
The Siloing of Creativity by Chris Anderson
Chris Anderson is one of the most successful entrepreneurs in the history of entrepreneurship. His new book “The Limit” tells an exciting adventure of innovation and entrepreneurship through the works of twentieth-century engineers and inventors. Each one of their ideas was bigger than the previous one, but they adhered to a single principle and an unbreakable commitment. The result? Propelled by a singular vision, Anderson changed the way people live and work.
Strategic flexibility is the name of Chris’s game. It means he can bend the rules as long as the rules are flexible. He finds limitless opportunities for expansion and experimentation when he follows rules that say:
Can’t do it all. Make it one-tenth of the way.
2. Social media can be used effectively to grow your business
Social media is a great way to connect with customers and to build a loyal following. Many people don’t have time to read blogs, so using social media is a great way to reach a large number of people in a short amount of time. Social media allows you to interact with people, answer questions, and build trust.
I started my social media journey when I sold my company to a media company in 2009. At that point, I already knew that social media is important, but I was not sure how to start. I had to hire an employee who could help me build my online presence. Unfortunately, my previous manager was not the most helpful, so I did not hire the best person to start with. Instead, I did what any good entrepreneur does: I researched every possibility!
In my research, I found that there were some basic books that can guide even the beginners about how to use social media. I found them useful, but still required a lot of hard work. Why can’t I just read the book that has a section about SEO? I was searching for one, because I’ve heard that it’s the best book for getting good at SEO! But I come to find that the only section about SEO is in the last chapter of the book. I have finished the last chapter, and I can tell you that I won’t be needing to read the rest of the book to get an answer about SEO. However, I did get to read the different sections that are…
Internal Linking
Rel=Author
Twitter Cards
Internal Linking is the question we all want to know how to answer. The best way involves creating a unique internal link in every page of your website. You do it either by linking to the specific content, or by using rel=“nofollow.” Below is an example of the correct code that Google recommends.
This code sends the visitors to a specific section of your website when they visit your website.
3. Why you need help from an expert if you want to succeed at social media marketing
If you’re going to do social media marketing, make sure you have an expert on your team to help you. Social media has been around for a while now, and there are people who have been able to make a living from social media marketing. Find a social media marketing expert you can trust and ask them to help you with your strategy.
Recently, I experienced the magic of hiring a social media expert. When social media was new, a friend told me they found an unemployed man in the Philippines that could do all the work I was looking for on social media. I was skeptical, but after a few months of working with this guy, I found out he was high on local greek yogurt, and his biggest challenge was a lack of sleep.
The good news is I was able to hire my social media expert through an advertising auction. If you plan on doing this yourself, set a budget for what you’ll need and see if you can find an unemployed local expert on Fiverr or Upwork. Then, interview this person about their social media marketing expertise. Make sure you can trust this person, it’s important when you begin social media marketing to have an unbiased social media expert on your team.
If you’re an entrepreneur, hiring an expert can help you cover more ground. Expertise is a great marketing tool, it’ll make you stand out from the rest of your competition. Remember, your brand and your products or services have to speak for themselves. Your social media expert can help you defend your brand when your competitors are getting creative. They are a marketing resource that can broaden your reach.
Do you know how long it takes to take a photo on your smart phone compared to a camera from 10 years ago? 10 years ago it was 20 seconds, now it can take as long as 30 seconds.
It can be frustrating to get photos and videos on social media after taking so long. But that’s where social media marketing becomes a game-changer.
4. Choosing the right social media expert for your business is key
The right social media expert can help you build your business. Whether you’re starting out or already established, it’s important to get help from the right social media expert to make sure your social media accounts are successful. Check out this blog post for tips on how to choose the right social media expert for your business.
Showcase your community
At the end of the day, people will choose businesses based on how accessible they are. If you can connect your business with others, your business will achieve even greater visibility.
Building your business’s community is the foundation of SEO. By reaching out to others in your community, you can grow your brand. When you start a social media campaign, it’s important to first develop your target audience. After doing research and gathering notes, brainstorm ideas for what you want your followers to achieve.
Your social media expert can help you develop a strategy to reach out to people in your target audience. When reaching out to renowned people, the goal isn’t necessarily for your followers to follow their every wish. Instead, your social media expert can help you establish how your target audience will feel once they’ve accomplished what you want them to achieve.
Start a YouTube channel
When you’re just getting started and no one knows about your business, there’s nothing better than creating a YouTube channel for your business. It’s an easy, free, and effective way to engage your community online.
As your YouTube channel continues to grow, the more videos you create, the more your videos can be shared with others. You can continue to build other important content on your website as well, such as newsletters, case studies, and more.
By creating a YouTube channel for your business and collecting valuable feedback from your audience, you can continue to dig your business even deeper.
Schedule social media status updates
Apart from creating “evergreen content,” social media is a strategy that can benefit your business.
5. How to find the right social media expert for your business
Many people think social media is just for big businesses, but that’s not true. It’s for everyone, because social media is the best way to communicate with your audience. If you’ve never hired a social media expert before, you might be wondering how to find the right one for your business.Ready to find your social media expert? You can’t… right?
The truth is you can find a great social media expert within minutes of searching online for real estate businesses.
Hiring the right social media expert is not hard once you’ve found them. A quick Google search should help you find exactly who you need. After you hit the search button, you’ll be taken to a page that asks to fill in some crucial information that will be used to find the right person for your business.
On this page, you will find all the details you need like:
Their preferred methods of helping people, their social media handles
Their education level
Their expertise (are they a local expert? an extrovert? etc.)
Their company
Last but not least, you may want to ask the social media expert if they would be willing to develop a social media strategy for your business. This tracks, tests and filters the best online marketing strategies for your business.
After that, an ideal social media expert will quickly develop a relationship with you and your business. You could see strong results within hours!
Here is a list of metrics the best social and online social media experts should have. This list can be used to quickly evaluate their expertise for your business.
Twitter Handle
How often do they tweet? Every minute is important. Don’t assume that experts are tweeting because they have something going on!
Follower Count
Twitter isn’t the only social medium you should use. You must determine how active and influential the experts are on their social media platforms.
Posts
Experts should post new content on a consistent basis.
