Instagram is the fastest growing social media platform in history, and is rapidly approaching 1 billion users. Originally just a photo-sharing app, Instagram has evolved into a powerful marketing tool for businesses of all sizes.
While advertising on Instagram has been available since 2015, it’s only recently become a viable option for small businesses. In this article we’ll discuss why there’s so much hype around this platform and how much it costs to advertise on Instagram.
1. How much does it cost to advertise on Instagram?
It depends on what you’re advertising, who you’re targeting, how much exposure you want, and how you want to target them. Simply put, the more exposure you want, the more you’ll have to pay. The more targeted you want to be, the less you’ll have to pay.If you want to know more, read on to find out what you need to know.
The Value of Instagram Advertising
Instagram and LinkedIn have both climbed rapidly in the business technology space. Instagram recently passed Facebook to become the second most visible platform for consumers. Instagram traffic is heavily monetized with ad features and promoted posts.
For the small business to grow their Instagram following, they need to get involved in what is really the most effective and efficient marketing tool in the world today, not just for businesses, but for individuals who want to make a social media profile. Even though Snapchat recently passed them for second place behind Facebook in daily active users, Instagram has more value and ability to grow far beyond the mere number of users in their platform. In my opinion, its a tool that businesses should almost always pay attention to.
What is Instagram Advertising?
Instagram advertising consists of three components:
Proposing an ad to your Instagram followers, which will drive traffic back to your website
Instagram advertising campaigns generally consist of two parts:
Promoted posts: Make a post with a link to your website and other information. These posts appear in your followers’ feeds, which often rotate daily.
Continued engagement with your promoted post (e.g., comments, likes, adding your followers to your post, etc.): Make sure that your feed stays updated with new content that may interest your followers.
Again, this marketing approach will differ slightly based on which platform you’re targeting. The most popular in 2020 for businesses on Instagram has been promoted posts that feature your logo and information.
2. Why is Instagram so popular for businesses?
Instagram is a social network that is primarily used for sharing photos and videos. It’s a great platform for businesses because it’s primarily visual content. In fact, a study from Forrester shows that over 80% of online adults use visual content to learn about a product or service.Instagram has also been successfully utilized as a platform to promote our brand or product to unique audiences that aren’t necessarily directly related to our target market.
In summary, Instagram marketing is effective for meeting the following conditions that were previously considered impossible:
It’s important to note that online ads on Instagram traditionally start at approximately a $3–6 CPC per month, but as businesses expand their reach they may find themselves purchasing a 30 day trial of a paid ad account and begin budgeting accordingly.
Instagram is the perfect platform that millions of businesses and marketers have turned to as a marketing tool to engage their audiences in a way that fails to use keywords. It’s no secret that we hate being sold to by social media companies, and using the “like” button on your favorite Instagram post is an excellent way to directly say no to both Facebook and Twitter. This is because Facebook is a monopolist that can totally ruin the lives of small businesses that are trying to grow their brand or product.
Twitter is similarly predatory as they have a track record of constantly devaluing the work that the 140,000 people they employ create.
By strategically using Instagram to market your brand or product, you can give your customers and leads a better user experience than competitors that aren’t using the platform — effectively decreasing your conversion rates while simultaneously increasing your sale volume.
Putting together your Instagram marketing strategy can be as simple as following a few steps along the way.
3. How can small businesses take advantage of Instagram?
Instagram is a great way for small businesses to connect with their customers, promote new products, and connect with influencers to help spread the word about their product.
The most important thing about Instagram is to be consistent, post often, and engage with your followers.To learn more about how to use Instagram effectively, visit this page and take a free 30-day Instagram course to learn how to stand out from your competitors.
1. What is Instagram and how does it work?
Instagram is essentially a photo-sharing and social media platform. It was originally focused on sharing photos of people, but over the past few years Instagram has branched off into a host of different products, such as the photo-blocking app, Instagram Story and Instagram Marketplace.
Like most online social platforms, users can “follow” users and “engage” with users through the use of hashtags. These “tags” are easy-to-use groups of keywords that are typically associated with certain content. Using these hashtags can allow users to find content that matches their interests and about.
For example, #food is an active hashtag for food based content, while #kitty is associated with images about cute little kittens. As you use hashtags on Instagram, they’re instantly associated with your content.
With this added context, it’s easy for users to determine your brand’s type of content in their account. It’s also simple for brands to use hashtags to promote their brands. Once a post has been tagged, it’s sent across to a user’s associated Instagram.Additional info: Google’s Guide to InstagramInstagram is a great platform for brands to engage directly with their customers.
You can use hashtags like #resolution, #resolution8 and #blogpost8 to help build your following and engagement on Instagram. These hashtag tags will help grow your following on Instagram.
The more users that you have on Instagram, the more chances you have to generate engagement from your followers.
If you want to engage with your Instagram followers, it’s important that you take a few simple steps to ensure that engagement is consistently high..