Facebook is a great way to market your business, promote yourself and sell your products online. Moreover, it’s an important platform where you can reach many of your potential clients. If you want to successfully use Facebook as a marketing tool, you need to know the right ways to do so.
In this article we will show you how to market on Facebook effectively.
1. How to create a Facebook business page
Facebook is one of the biggest social media platforms in the world. It’s a great place to promote your business, build an audience, and generate leads. Businesses can create a Facebook business page to share information about their products and services, host contests, promote sales and events, and drive traffic to their website.
Although all the business pages on the site can drive traffic from Facebook, some pages are slightly better at driving these metrics. Hence, we will focus on some of the best and most effective ways to market on Facebook.
Facebook advertising: Facebook’s Ad platform, Audience Network, is one of the most powerful ways to grow traffic and generate leads on Facebook. The Ad platform allows you to create Banners, run Facebook Ad campaigns, and track the effectiveness of your ads. We will focus on the creation of Facebook Ad campaigns here.
Facebook provides three ad types and three ad formats. There is a banner, an interactive map, and an eyeball anchored video: Banners People also search for on Google: Exact Match Awareness Ads: Create a banner ad that showcases your product OR interests, as well as features about it, and target people searching for these words. Get visitors to your website through a Facebook Ad using Facebook’s custom audience features (like “Like”, “Connect”, “Share”).
A “Like” button will help your ad reach more people. The infographic portrays the anatomy of a PPC banner ad and explains “Extended Reach”. Interactive Map Ads: The Interactive Map is a large-scale, realistic 2D map that allows you to put interactive content on it. It can show your customers an interactive map of your geographical area. Widgets We recently published an infographic which shows the different types of widgets you can use to promote content on Facebook.
These examples can help you with ideas for your Facebook Ad campaigns. Investor Packets: Use Investor Packets to show your relevant information to your target audience from a fictional perspective. This will help you generate interest or awareness in your audience. Even if they are not your direct audience, this traffic can be valuable.
2. How to promote your Facebook page
The easiest way to promote your Facebook page is to post status updates on your personal Facebook profile that link to your Facebook page. It’s also a good idea to feature a link to your Facebook page on your website and on other social media profiles.
Post Facebook status updates strategically. Keep user information in mind when creating updates. Keep your updates consistent and friendly. Good updates are short and offer a quick solution to the users’ problems. Additionally, some updates should be promotional as well. Don’t forget to include Emojis in your updates. Lastly, remember to interact with your users.
That’s kind of elementary, but it would be great to know that every Facebook user likes to hear from his friends. That’s why you should respond to your friends updates.
6 steps to successfully market your Facebook page
- Create an important Page For starters, create an important Facebook profile and set a nice picture. You can share information about your profile in your company’s official profile.
- Encourage users to connect with you When you create an important Facebook Page, encourage users to connect with you. You can share important updates about your company on your official page.
- Use a friendly image With every post, use a nice picture of your company. Images are important because people usually remember them. Likes help your Facebook profile to gain more visibility.
- Read posts out loud In order to maximize your visibility online, you must read every post that you share on Facebook. Make sure that everybody in your social circle reads your Facebook updates.
- Pay attention to grammar Facebook updates require users to closely read the content. As a result, some people will not share every update because they lack interest. You should make sure that your Facebook updates are easy-to-read.
- Include emojis and symbols On social media you can insert emojis into your updates. Depending on which type of social media platform you are using, you can include symbols such as circle or plus aka Facebook security sign.
3. Use Facebook advertising to reach out to your target audience
Facebook advertising is a great platform for reaching a specific demographic. If you have a product that’s geared toward a specific audience, you can target them through Facebook ads. That way, you’ll only spend your money reaching people who are likely to be interested in your product.In this step-by-step guide you’ll learn how to use Facebook advertising to market your business, what you need to set up, and how to measure the effectiveness of your campaign. It’ll also explain how brand marketers can use Facebook to post new content and engage their audiences.
Now that you’ve assembled the right team and saved big bucks in the process, let’s get to work.
What you need to know about Facebook advertising setup
Video walkthrough
Video content is an ideal way to engage fans. It will give you the chance to educate them, inform them by sharing new content, and introduce them to your brand. For this video tutorial, use what you have already gathered on how to use Facebook marketing to market your business.
But be sure to watch the whole thing. There are some really useful and interesting things to be learned through watching this video.
Facebook ad creation
You won’t be able to spend too much on Facebook advertising unless your business is a very big brand. However, don’t let this scare you. You can easily create an advertising campaign using Facebook’s advertising builder. The big advantage over advertising platforms like Google AdWords or Facebook’s own advertising platform is that you can own 100% of the ad’s content on your own platform.
Blogging
You can also create a great piece of content without much effort. It will clearly benefit your audience for free (in terms of exposure), and your brand will still benefit from sending traffic to your website. Personally, I recommend leveraging paid advertising services like Facebook’s retargeting or Instagram’s sponsored stories. Creating engaging and informational pieces of content is the best way to use this platform.
4. How to use video marketing on Facebook
Facebook continues to be a critical platform for businesses of all sizes. With 2 billion monthly active users, Facebook is the world’s largest social media platform, making it a great way to connect with your customers. However, using Facebook for business isn’t always easy. To help you out, here are tips to help you get started with Facebook video marketing.
Of course, these tips will also apply to SEO and other social media channels. 7 Smart Ways to Increase Your Facebook Video Engagement Over Time As users engage with your video, they’re also more likely to click ‘like’, share and comment. This increases the likelihood of your video receiving high organic engagement, which is the final goal of social media marketing.
Here are a few smart ways you can take advantage of current trends and content to get your videos seen by more users:. You can use comment sharing to encourage your video to get more likes and replies.
Study after study shows that when people respond positively to engaging with your content, they’re more likely to do the same for you. When interacting with your video (in any of the Facebook Messenger applications) you can reply to comments and replies with your own video, so users get a double benefit: positive engagement and double exposure to your brand.
Now haters love might actually have something to say about this particular tactic! Say no to Facebook haters by responding to comments with your own video – sharing your comments with your own video is a great way to give haters a taste of their own medicine!. You’re not showing up in the section where users look for your ‘sponsored posts.’
Some users are clearly able to find your video, yet you’re not shown in a prominent position. This can have a negative effect on your engagement.
To optimize your Facebook video presence, start by taking a closer look at which posts your users like the most. Then optimize your posts for the one feature that’s clearly missing from most users: your sponsored post.
5. How to use Facebook for customer support and feedback
Facebook is a great place to connect with your customers and provide them with customer support. It’s also a great place to get feedback, which you can use to improve your products and services.
Finally, Facebook is a good way to build a community of people to be your fan on Facebook. Take advantage of all these powerful features to join the many conversations happening on Facebook every day.. Selling on Facebook collaborations
You can try to sell your product on Facebook, but to do so well, you need to connect with your customer on Facebook, rather than making the sales take place on your website. Facebook is a social network. Its users tend to interact with each other. The more interaction happens, the greater the chances that your exchange will spread. Increasing the chance of a Facebook exchange is easier for businesses that are experienced with Facebook Conversations; otherwise, it’ll be harder.
Because it’s not easy to sell on Facebook, businesses tend to avoid it. This is a common mistake made by new companies that hire web designers and programmers to do some of their marketing campaigns. We saw this mistake with our first client. He decided to hire a new design firm, and at first, everything worked great.
The problem was that the design firm didn’t have any experience with Facebook and clearly didn’t know how to use it. In addition, their clients didn’t try to connect with each other on Facebook. As a result, we spent a lot of time with the client StreetFight Marketing, talking and focusing on optimizing our offers for StreetFight Marketing’s targeted audience on Facebook. At first, our interactions with StreetFight Marketing developed unhappily because it wasn’t easy for StreetFight Marketing to find us right away.
Eventually, after optimizing my offers, they found StreetFight Marketing on Facebook and responded: “Awesome! We will contact you shortly.” This response made me happy and they helped me improve my engagement in FB Events.
