Instagram for Small Businesses
Do you want to advertise your small business on Instagram?
By BARRIE LE GALL
Table of Contents
Do you want to advertise your small business on Instagram? Maybe you have seen ads popping up in your personal feed and wish to get a piece of the action for your business too? Creating an effective Instagram ad campaign needn’t be complicated. Getting your business in front of people via social media is a useful marketing tool used by many small businesses and larger companies alike.
The universal attraction for advertising on Instagram is the ability to create a stunning visual that will catch consumers’ eyes and lead them to your site. But how do you go about creating the perfect Instagram ad for small businesses?
Understanding Instagram
Instagram is the world’s leading image social media site. Users post snapshots on the site for their followers to like and comment on much as they would on Facebook. Unlike it’s older social media counterpart, the onus on Instagram is the picture. You can post a picture with no caption but not a caption with no image.
Over the years, Instagram has proven to be a viable income generator for businesses and content creators.
Creating effective Instagram ads
It is thought the Instagram platform sees around 200 million users worldwide log in each day. With over 70% of these users by something via their feed, how does your small company get a piece of the action and generate business sales? It is initially about creating a striking and engaging ad, but that ad is virtually useless without being targeted at your ideal customer.
Instagram ad campaign objective
Do you know precisely what you ant your advert to do? If you are unclear, then no doubt your audience will be too. Identify what response you want the ad to elicit and then make sure the people who see act upon this. If you want the engagement to boost your brand’s visibility, then your ad needs to reflect this, the same if you want to click to a website or specific articles or even generate a sale.
7 types of Instagram ads for small businesses
When creating your perfect small business ad for Instagram, you can choose from the following layouts:
- Image
- Video
- Carousel
- Slideshow
- Collection
- Instagram Stories ad
- Instant experience
Each of these different ways to advertise can help you get the desired result from your ad. Knowing what that response is is something you need to create an effective ad campaign on Instagram for your small business.
Possible outcomes you can get from an effective Instagram ad campaign:
- Views
- Engagement
- Traffic
- Visibility
- Lead Generation
- Conversions
- Brand Awareness
- App Installs
Targeting your audience
This is possibly one of the most effective ways to really push your Instagram ad. When creating your ad, you have the ability to specify who you target based on a variety of factors.
Using collected data on each and every user, you can narrow down that massive 200 million user count to identify the exact people you need to target. So who exactly is your ideal customer?
This depends on the person who needs to know about your brand and what you offer. Using algorithm insights, Instagram can use your requests when choosing who to target with your ad and find the people most likely to do what you want them to.
Location, shopping habits, activity within the app, browsing history in connected accounts, and user profiles are all ways Instagram identifies who exactly to show your small business ad to within the app. without this insight, your ad will be lost amongst a sea of similar ads and your customers to your competitors who are using the Instagram advertising feature to their advantage.
Once your ad is complete, it is instantly in the feed of users and can be an immediate way to boost your profile and sales.
How we can help create your ideal Instagram ad
With a market full of noise and a sea of targeted ads, we know exactly how difficult it can be to be seen on Instagram as a small business. At Found UB4, we use our expertise to help create a visually striking image that will capture the attention of Instagram users and help you get your desired result from each and every Instagram ad you place.
Use our knowledge to help your marketing budget work harder for you without you having to. Hit the ground running and see exactly how impactful your campaign can be by adding Instagram ads to your marketing campaign.
