Ways to Build Your Business with Content Marketing
If you’re reading this, you’re probably at the stage where you’re wondering how to build your brand. You may already be blogging, but are finding it hard to get traction. This article will show you how to make the most of content marketing for building your business.
Content marketing is a powerful medium for building long-term relationships and expanding your brand presence. Even if you’ve been in business for two years or less, you likely have a presence online. If you’re putting in the effort to build quality content, it builds your brandability and it helps you to be found by your customers.
Today, I want to focus your attention on two small but powerful tools for building your brand. They are:
You’ve heard of GrowthHackers.com. If you’re interested in web analytics, widgets, and viral marketing, check it out. It’s a recruiting hub for growth hackers. You fill out a challenge and if you’re interesting enough you’ll be offered to join the site to show your stuff.
In this post I will show you how GrowthHackers.com works and I’ll talk about the importance of building connections with others to help you (and your company) grow.
Why Build Relationships with Others?
Building your brand is no fun, and, well, being an entrepreneur is definitely not the easiest job in the world. At some point you have to say goodbye to being the Wright Brother or take on being the Picasso of your field. Yet, the people you meet online will make or break your future.
If you don’t build relationships, do you feel like you wasted years of your life building a talent that’s now obsolete in your field? Or did you only hit a speed bump in your career and realize how slow your growth was? In either case, relationships matter.
You see, cultivation of relationships is the key to success. Without it you will never make the progress you need to.
Let me ask you this: If you want to keep doing your current job as a marketer or if you want to go into real estate full time, do you think this is a good idea?
How so? You will lose your job and that will decimate your wealth. You will miss out on opportunities. You will just get in less practice. How are you going to do it all if you don’t get the chance to build those relationships?
If you think building relationships is hard, don’t do it! If you follow my rules below, you will have a lot of success with making positive changes in your life.
The following rules will work for sure. Building relationships will push you forward and give you the opportunity to further accelerate your growth.
Rule # 1: Respect the Expert
Always respect the expertise of people working in your field.
Let me start this story by saying, I’m a proud non-owner of Aston Martin DBS.
I bought my first car from a dealer in 1986 and have an Aston Martin V12 Zagato to this day.
I never wanted cars. Yes, I knew what they looked like, but I didn’t particularly like them. Cars seemed like too complicated of a solution to my problems. I still consider them boring to this day.
Otherwise, I’ve always paid for my cars, saving up to buy them. I sold my first car when I got married. I bought my first house four years later. I drove these things like hell.
This bitter experience taught me two things:
I had to learn the realities of the car purchase cycle. It was a good lesson in budgeting and prioritizing because as an individual, when you buy something, you have to entertain the idea that you’re buying it for years.
The opposite is true for businesses. You likely want your customers to be ordering regularly because then it becomes difficult to decide when to cancel their subscription and forget about them forever. The sooner you cancel a customer, the sooner you save yourself the headache of having to come back to them.
When it comes to digital marketing, your product or service isn’t a car.
A brand is your entire ecosystem. It includes your existing website, social media, newsletters, branding, apps you’re launching, all the advertising you’re doing (on Google, Facebook, Instagram, etc) and all the avenues you’re taking to communicate with your customers.
Now you already know that you don’t want customers who aren’t happy or who leave you in the dust.
However, if they do leave, you don’t want them to feel abandoned. That’s why it’s so important to have a process in place to keep up engagement with those who remain.
You should follow the same process for your brand. This article explores exactly how companies build a brand for all their channels.
Building a brand is actually pretty simple. However, it only becomes simple when you combine pieces your work across channels to a unique brand strategy that works for you.
This process isn’t complicated by design, and in this article, we’ll cover the important details like:
If you struggle to build a brand, make sure all the pieces make sense for you. Your brand needs to be confident, youthful and influential. It needs to have five core attributes that are easily recognizable and consistent. Essentially, this means that all this work should be purposeful.
There are two types of bloggers:
There’s a reason that 94% of B2B buyers say that brand’s content gives them a sense of belonging.
It’s also worth noting that 41%-60% of the consumers will steer clear of brands that do not value the content they produce.
If you’re not on Pinterest, you might not even know what Pinterest is. We have it from Ryan Terrett, the owner of Socialstreamator — who explains:
“After years on Facebook, Twitter, LinkedIn and now a huge stake in Etsy, having a direct connection to our customer has continued to drive inspiration and action on our designs and ideas. There is so much noise in the marketplace, but it’s clear where the action is… on social media.”
I thought that nobody uses Pinterest, but there’s this huge community of people creating Pinterest boards related to your brand.
It’s not uncommon to see brands posting their products on the platform every day. Here are the results that Pinterest always delivers:
Yes, it’s easy to lose track of time when you’re pinning around all day but having a captive audience is what will help you leverage your brands visibility.
That’s why 25% of individuals in a recent survey said that collaboration is the most valuable strategy when trying to stay updated with the latest trends.
Pinterest has a lot of features that help marketers boost engagement with pinning:
It’s all about being personable and engaging with your audience.
Whether it’s through answering their questions, sharing insight, or simply thanking them for taking the time to engage — it’s all about being beneficial and making them feel included.
It can be challenging for brands to get traction on social media if they’re not sure what to say, or what to promote.
When you’re in multiple different niches, it becomes less clear what to talk about. You may be afraid of sounding controversial, or afraid of contradicting your clients.
The last thing you want to do is say something that might turn people off.
That’s why brands should be investing in backed video formats and regularly publish new videos in order to stay ahead of their competition.
Luckily, video content is one of the most effective ways to boost engagement and to garner targeted attention entirely through video formats. According to Neil Patel of Booking.com,
“When creating a video for your business, include up to six seconds of your brand or story, with anywhere from 2–8 seconds of top promo content. You can also include a call-to-action, want-ad, and more content as you see fit.