Social media consulting has become a popular service for businesses looking to improve their online presence and connect with their target audience. Social media consultants use various strategies and tactics to help businesses achieve their social media marketing goals.
In this article, we will discuss real-life social media consulting success stories.
Nike
Nike is a leading sports apparel and footwear brand that has a strong social media presence. The company worked with social media consulting agency Laundry Service to launch a social media campaign called #Breaking2. The campaign aimed to break the two-hour marathon barrier and was launched on multiple social media platforms, including Facebook, Instagram, and Twitter. The campaign generated over 2 million mentions and 84 million views on social media, making it one of the most successful social media campaigns in recent years.
Airbnb
Airbnb is a popular accommodation booking platform that has a strong social media presence. The company worked with social media consulting agency Edelman to launch a social media campaign called #WeAccept. The campaign aimed to promote diversity and inclusivity and was launched on multiple social media platforms, including Facebook, Twitter, and Instagram. The campaign generated over 4.5 million engagements and reached over 36 million people on social media.
Old Spice
Old Spice is a popular men’s grooming brand that has a strong social media presence. The company worked with social media consulting agency Wieden+Kennedy to launch a social media campaign called “The Man Your Man Could Smell Like.” The campaign featured a series of humorous and memorable ads that were launched on multiple social media platforms, including YouTube, Facebook, and Twitter. The campaign generated over 1.4 billion impressions and helped to increase sales of Old Spice products.
Taco Bell
Taco Bell is a popular fast-food chain that has a strong social media presence. The company worked with social media consulting agency DigitasLBi to launch a social media campaign called “Taco Bell Blackout.” The campaign aimed to promote the launch of a new menu item and was launched on multiple social media platforms, including Twitter, Instagram, and Snapchat. The campaign generated over 1 billion impressions and helped to increase sales of the new menu item.
Conclusion
In conclusion, social media consulting has helped many businesses to achieve their social media marketing goals. Nike, Airbnb, Old Spice, and Taco Bell are just a few examples of successful social media campaigns launched with the help of social media consulting agencies. By working with a social media consultant, businesses can develop effective social media strategies, create engaging content, and reach their target audience on multiple social media platforms.
