Social media expert. You’ve seen them in your feed, sharing posts about social media marketing tips, or how to get more followers on Twitter.
They seem to be an endless source of wisdom, but what does a social media expert do? Chances are they’re doing something very different from one another — it’s a broad field! Here’s a breakdown of common job titles and the skill sets behind them.
1. The Social Media Expert Manager: Uses social media to attract clients and promote the company’s brand
The social media manager engages with people on social media platforms and builds the company’s brand, making it more visible and more attractive to clients. They also help the company deal with negative comments and complaints about the brand. Social media managers are employed by corporations, small businesses, and non-profit organizations.
- 2.1K–5 years+This is the most common job title for social media managers. Typically, these professionals have a strong understanding of social media, data analytics, and have a passion for helping their clients grow on social media. They blend quantitative and qualitative approaches to digital marketing to increase brand awareness and achieve marketing objectives.
- 2.4–6 yearsThis is a expanding job title. It covers all aspects of content creation and communication strategies for marketing on social media, including the creation of posting templates, the use of graphics, the creation of social media guides and guides to follow, and more.
- Marketing Manager 2+ years+The real world management of marketing projects with publications, events, digital or offline channels. A lead or editorial specialist performs the creative and strategic function behind the scenes of this role involving coordinating, planning and ultimately executing marketing campaigns. A marketing manager also serves as the department head of the publication or department.
- Vacuum Power 2+ YearsThis involves managing, managing, and coordinating the creation or delivery of content to users on a whole range of social media platforms or connected devices. The roles may also involve strategic direction of user and content development, constructive critique and development of marketing content, producing advanced digital analytics, and performing due diligence as part of a quarterly planning process.
- Medium Senior 2+ YearsThis senior-level job title typically spans six to 24 months depending on the project scope, success of previous tasks, and the candidate’s ability to demonstrate a proven record in a particular discipline/area.
- Politician 2+ YearsThe positions are often part-time and involve conducting research, writing reports, speaking to citizens and policy makers, and engaging with constituents. They involve coordinating the efforts of multiple teams within offices, providing policy and political leadership, writing legislative initiatives, and administering budgets.
2. The Community Manager: Interacts daily with customers online to resolve issues and questions
The Community Manager is one of the most important jobs in a tech company. The Community Manager handles all of the customer service issues that come up as a result of your product or service.This includes things like answering customer service questions, going live with new features in support forums, the list goes on.
The role can also go beyond customer service. A community manager could work with developers and designers to set up surveys, autofill forms, and creating online communities. They also write blog posts, and might even create monthly reports to report the progress of your products. Tech companies thrive on communities.
Community marketing can be very competitive, and many companies shy away from hiring passionate individuals. You may not get instant success, but there are a ton of factors that go into success besides how many followers you have or how many first impressions you make.
This support department is responsible for helping support those who purchase or download a product. With far fewer people initially using social media, companies have less of a backlog of users to onboard and provide support. This support team will help spot and fix issues before they impact thousands of users, while also helping to set overall priorities for the company and their products.
A social media marketing job involves interacting with various organizations daily. To meet the needs of this department, companies often look for individuals who know how to work with clients, both online and off. You know social media is important to someone, whether it’s your parents, a friend, or a company. This person is an essential part of social media strategy, and they’re expected to be resourceful and adaptable.
There are several skills needed to carry out this job: being patient while listening to difficult clients, networking effectively to gain business, perfecting skills for newsletters, creating effective content strategies, and being excellent at networking.
3. The Social Media Marketing Specialist: Creates content for social media, including blog posts, videos, and images.
The role of the social media specialist is to create content for social media, including blog posts, videos, and images. They also help manage the company’s social media accounts by engaging with followers, responding to questions, and providing customer service.
The global growth of social media has created countless new opportunities for business owners. If you’re new to social media, it’s important to know the latest terminology and the points of confusion.
“A social media brand that caters to a diverse audience will attract a diverse audience.” — Marin Beck, Author of Social Media Marketing Hub
The very first thing you need to know about a social media account is who runs it. It’s usually a team, but if it’s your own account, you should have one person in charge. That person needs to have a good understanding of their audience, but also have experience and expertise in a particular topic. They should also have experience managing accounts in their industry, perhaps from your company’s past social activities. A social media professional can also work with other professionals within your company, such as marketing or accounting, to handle each account’s needs. A social media expert should also know how to conduct research within an account.
“An expert in any field who’s concerned about an important subject is a social media expert.” — Marin Beck, Author of Social Media Marketing Hub
“People come to find answers when they’re looking for something necessary to live a good life. They’re doing so because of our global pandemic, and they have been left in challenging times. They turn to trusted sources like Facebook for information and recommendations.” — Ellyn Ruthstrom, CEO of Social Media Results, Author of Connecting with Credibility, Standing Out
“The uniform, consistent language they use is everything.” — John Biden, Former U.S. President
“The word social goes back a thousand years and refers to a social life. Think of it as a club or a social event, a gathering of friends.
