The marketing landscape for spas and salons is hyper-competitive. Creating a robust and engaging digital marketing strategy is vital to engage with your existing clients, as well as attract new ones. Customers can be fickle, so you need to constantly engage and attract new and existing customers to your business.
Rather than simply doing marketing for marketing’s sake, you need a strategy that is going to deliver your wider business goals and objectives.
That’s where FoundUB4 comes in. We can strategise, plan, and implement your digital marketing strategy across multiple channels. We have a strong track record of working with businesses in a number of sectors, including the spas and salons industry, so we know how to get results.
SEO
It’s important that when people are searching for spas and salons in your area, your name comes up. Improving your search engine rankings through on and off-page optimisation, local SEO, link building and an on-point content plan.
Our SEO services drive quality visitors to your website, increasing your conversion rates to customers through your door.
Social Media
Social media and the beauty industry were made for each other. You know what they say, a picture is worth a thousand words. Between the main social media platform, your ideal customer base lives on social media.
Good social media doesn’t just happen (but should look like it does). By planning a strong social media calendar, you can increase awareness of your brand, leverage the social media audience of your product brands and attract new potential customers.
Through a clever combination of organic social media and targeted advertising, we can implement a stellar social media strategy that builds brand loyalty with existing customers, amplifies your reach and attracts new customers to your salon.
Our social media services include:
- Community management
- Social media management
- Content marketing
- Social media paid ads
- Brand management
Facebook Page Management
You concentrate on running your business and let us manage your Facebook page. A well-run page grows your audience organically through consistent, engaging content and timely interactions. Even if you are a Facebook expert, it can be difficult to devote the necessary time to your business page. Haphazard, inconsistent posting look unprofessional and won’t do much to attract customers. You’ll also need to be responsive to messages and inquiries. Failure to respond to these quickly could potentially lose your business as people will go elsewhere to get an answer.
A strong Facebook presence needs work, but it is so worth it.
Facebook Advertising
Facebook is still the number one platform for social advertising. But it can be difficult to build a successful strategy. Ad formats and regulations are changing all the time. A ‘like and share’ competition is only going to get you so far and is usually against Facebook’s rules. You’ll receive a flurry of page likes, which will ultimately damage your engagement levels.
Alongside a well managed Facebook page, your Facebook ads will allow you to precisely target potential customers.
The beauty industry and Instagram are a match made in heaven. It is becoming the platform to attract and engage clients. However, it’s not as simple as putting up a nice pic every once in a while. You need to be consistent, target the right hashtags and influencers and keep up on the latest industry trend to inspire your content. This can feel like a full-time job in itself.
Instagram Ads
Every day, around 200 million users log in to Instagram each day and 500 million accounts access Instagram Stories. 70% of users have bought something that they have seen in their Instagram feed. Your spa or salon needs to be in on this trend.
Targeted advertising is the perfect way to boost brand visibility and increase engagements. There are many ad layouts to choose from, including:
- Image
- Video
- Carousel
- Slideshow
- Collection
- Instagram stories ad
- Instant experience
Each of these formats can be used in a different way to achieve your campaign goals.
Brand Management
Your online reputation can make or break your business. It is vital that your track and protect your reputation online. Research has shown that people will look at 10 reviews online before deciding to trust a business. A negative review could cost you dearly.
Reviews can be found on many different platforms such as Facebook, Google, TripAdvisor etc.
Brand management is about tracking your business across a number of platforms, including online mentions. If there are some negative reviews appearing, we can show you the best way to address them in order to mitigate any damage, or even turn detractors into fans.
Social Media Training
As you know by now, there is no ‘one size fits all’ when it comes to social media. In order to get the very best out of these platforms for your beauty business, then we can provide bespoke social media training to you and your employees.
Courses can be provided on in a traditional teaching environment (COVID-19 rules permitting) or via Skype session. The perfect way to make your budget go further by saving on travel and accommodation costs.
All courses are tailored to your specific industry and include the most up to date practices for each social media platform.
Each bespoke training focuses on finding and connecting with your ideal target audience. You’ll learn how to use the powerful Facebook and Instagram targeting tools to skyrocket your results.
By the end of the course you will be able to:
- Create a social media strategy plan or document for your brand
- Agree your campaign objectives, benchmark success and measure ROI
- Plan your social media campaigns using industry-proven frameworks
- Integrate social media with your brand, sales and CRM goals
- Confidently use the appropriate channels to engage with your audiences
- Successfully plan your content calendar around audience needs and drivers
- Learn from success and failure of other organisations’ social media campaigns
- Know what tools to use, and how best to use them
- Implement techniques and tools for measuring your social media success
